Web Survey Bibliography
In predicting behavior, behavioral intention is generally the best predictor for behaviors requiring any degree of planning. There are a number of different measures of intention, including measures using percentages to indicate probability, single response measures with response labels to indicate likelihood (e.g. ‘Very likely’), and strength of intention (‘Probably will’). In developing response labels, we also have a choice to develop unipolar and bipolar scales (‘Not at all likely’ to ‘Absolutely Certain I will’ for unipolar; ‘Absolutely certain I will not’ to ‘Absolutely certain I will’ with a neutral point of ‘Uncertain’ for bipolar scales). In a large-scale web-based study with over 12,262 U.S. respondents, we randomly assigned respondents to one of 22 possible likelihood measures to assess likelihood to purchase 8 different consumer products. We compared response differentiation, response extremity, and time of completion. We generally found that unipolar measures of intention had higher correspondence with behavior than bipolar measures, and that measures with response verbal labels had higher levels of validity than did those employing numeric response entry.
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Web survey bibliography - Thomas, R. K. (35)
- Quota Controls in Survey Research.; 2016; Gittelman, S. H.; Thomas, R. K.; Lavrakas, P. J.; Lange, V.
- Scientific Surveys Based on Incomplete Sampling Frames and High Rates of Nonresponse; 2016; Fahimi, M.; Barlas, F. M.; Thomas, R. K.; Buttermore, N. R.
- On the Go: How Mobile Participants Affect Survey Results; 2015; Barlas, F. M.; Thomas, R. K.
- The Matrix Lives On: Improving Grids for Online Surveys; 2015; Thomas, R. K.; Barlas, F. M.; Graham, P.; Subias, T.
- Purposefully Mobile: Experimentally Assessing Device Effects in an Online Survey ; 2015; Barlas, F. M.; Thomas, R. K.; Graham, P.
- Sub-optimal Respondent Behavior and Data Quality in Online Surveys; 2015; Thomas, R. K.
- Respondents Playing Fast and Loose?: Antecedents and Consequences of Respondent Speed of Completion; 2014; Thomas, R. K., Barlas, F. M.
- Alone in a Group: Comparison of Effects of a Group-Administered Paper-Pencil Survey Versus an Individually...; 2013; Higgins, W. B., Barlas, F. M., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- Watch Your Language!: The Impact of the Survey Language on Bilingual Hispanics’ Response Process...; 2013; Ay, M., Gross, W., Cobb, C. L., Thomas, R. K.
- Changing of the Guard: Effects of Different Self-Administered Survey Modes on Sensitive Questions; 2013; Barlas, F. M., Higgins, W. B., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- Response Format Effects in the Measurement of Employment; 2013; Rodkin, S., Thomas, R. K., Subias, S., Chu, C.
- Impact of Filter Questions on Estimates of Media Consumption; 2013; Cobb, C. L., Godinez, D., Thomas, R. K., Baim, J.
- Effects of Response Format on Measurement of Readership; 2013; Thomas, R. K., Cobb, C. L., Baim, J.
- A Shot in the Dark: Measurement Influence on Likelihood to Vaccination; 2012; Higgins, W. B., Thomas, R. K.
- Response Anchoring and Polarity Effects on Endorsement and Response Patterns; 2012; Higgins, W. B., Thomas, R. K.
- I Got a Feeling: Comparison of Feeling Thermometers with Verbally Labeled Scales in Attitude Measurement...; 2012; Thomas, R. K., Bremer, J.
- The River Flows: Comparison of Experimental Effect Replicability with Different Sample Sources; 2012; Thomas, R. K.
- How Likely?: Comparisons of Behavioral Intention Measurement Validity; 2012; Bremer, J., Thomas, R. K.
- Cross-country Comparisons: Effects of Scale Type and Response Style Differences; 2011; Thomas, R. K.
- A Comparison of Branching Response Formats with Single Response Formats; 2011; Thomas, R. K.
- An Injured Party?: A Comparison of Political Party Response Formats in Party Identification.; 2011; Schwarz, S., Barlas, F. M., Thomas, R. K., Corso, R. A., Szoc, R.
- Response format effects on measurement of employment; 2009; Thomas, R. K., Dillman, D. A., Smyth, J. D.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Comparing Adolescent Response Bias Between Internet and Telephone Surveys ; 2009; Klein, J. D., Graff Havens, C., Thomas, R. K.
- Parallel Phone and Web-based Interviews: Effects of Sample and Weighting on Comparability and Validity...; 2008; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Response Non-Differentiation and Response Styles in Web-Based Studies: Causes and Consequences ; 2008; Frisina, L. T., Thomas, R. K.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- Behavioral self-report measures. International extensions; 2006; Thomas, R. K., Klein, J. D.
- Merely Incidental?: Effects of Response Format on Self-reported Behavior; 2006; Thomas, R. K., Klein, J. D.
- Rating versus comparative trade-off measures. Trending changes in political issues across time and predictive...; 2005; Thomas, R. K., Behnke, S., Johnson, Al., Sanders, M.
- On the primacy of affect in attitude-behavior research; 2004; Thomas, R. K., Schofield, C. M.
- It's Only Incidental: Effects of Response Format in Determining Behavioral or Event Occurrence; 2003; Lafond, C. R., Smith, M. R., Behnke, C. S., Thomas, R. K.
- Can What We Don’t Know (about “Don’t Know”) Hurt Us?: Effects of Item Non-response...; 2003; Krosnick, J. A., Behnke, C. S., Lafond, C. R., Thomas, R. K.
- Model of behavioral intention. A two-factor motivational model of behavioral intention; 2000; Thomas, R. K.
- Factors affecting measurement stability. More is not necessarily better: Effects of number of items...; 1999; Thomas, R. K.